The National Association for Hispanic Real Estate Professionals (NAHREP) reported that Hispanic homeownership rates rose to 48.4% in 2021. This continues a seven-year trend and is expected to reach 50% by 2025. A recent survey by Realtor.com in partnership with NAHREP also found that 58% of Hispanic shoppers are first-time homebuyers. Source HERE.
Recognizing this growing market, Realtor.com has teamed up with The Axis Agency to broaden its outreach. Before launching a new campaign, we conducted in-depth market research to better understand the needs and cultural nuances of potential Hispanic first-time buyers.
Buying a home is a pivotal experience, often filled with a mix of excitement and uncertainty. Hispanic first-time buyers are no exception, facing hurdles such as limited information and language barriers. They seek trustworthy guidance to navigate the home-buying journey from start to finish.
That’s where Realtor.com steps in, offering in-language support and positioning itself as a reliable partner. The brand has effectively connected with homebuyers through authentic testimonials, showcasing the unique features of Realtor.com and validating its commitment to helping consumers find their dream homes.
Most Hispanic adults turn to online resources and personal networks when considering homeownership. Though real estate websites and apps are common tools, those less acculturated often view these platforms primarily as listing services, rather than educational resources. Given this gap, we’ve created online content featuring Hispanic agents to empower and educate homebuyers.
The growing influence of the U.S. Hispanic market on homeownership presents significant opportunities for related industries like mortgages and home improvements. Contact us to explore how we can help your brand engage this demographic.
About Realtor.com®: Realtor.com® facilitates buying, selling, and renting homes, providing information and expertise for a smooth home journey. Established over two decades ago, Realtor.com® uses data science and machine learning to connect buyers and sellers with local agents.
About Avanza Advertising: Proudly Hispanic-owned and accredited with SBA 8(a), MBE, DBE, and SBE certifications, Avanza isn’t just another media company. We’re your comprehensive 360º digital solution partner. For more information, visit avanzaad.com.
