Alejandro Perez-Eguren has a record of top performance in design and production of cross-cultural branding communications in the corporate arena across multiple business industries.
Voted The Cream of the Cream of the Rainforest by National Geographic Traveler Costa Rica.
Costa Rica’s Veragua Rainforest is one of the top eco-adventure rain forests around the world.
Besides having The Foundation for Rainforest Research within their facilities, this park has great eco-attractions for visitors to experience Veragua’s rainforest. From gliding on treetops and walking trail tours, this park has a lot of amenities which are eco-friendly.
Avanza was asked to collaborate and develop a new option to present this park to American and European travelers. An initial presentation was done to cover all needed aspects to re-brand this nature reserve.
A new name was presented and a series of advertisement tag lines and needed branding elements were developed for it.