Alejandro Perez-Eguren has a record of top performance in design and production of cross-cultural branding communications in the corporate arena across multiple business industries.
This proposal presentation for Estrella TV refresh aims to redefine the network as a multi-platform entertainment brand by maximizing the growing opportunities audiences have to digitally connect with it.
Since its opening in 2009, the achievements of Estrella TV have been creating a foundation towards the latino community. Following these achievements of Estrella TV, the next step is to UNIFY the latino community. Avanza developed Estrella TV’s new tagline, “Con Corazón Latino” to position the network and focus on raising consciousness of Hispanic health-related matters and identify Latino.
educational and health-related needs and engage viewers nationwide through programming that will encourage Latinos to lead a healthier lifestyle.
Estrella TV proposed branding features on-air, across digital platforms, and can be built with modular elements that will let the network’s affiliates to customize.